Through select channels, we drive prospects to content that encourages engagement and conversion. Service line marketing campaigns are designed to encourage a visitor to take an action—typically filling out a form or calling a number. They're highly trackable, which means you'll know exactly how each component is performing and can directly tie that tactic back to revenue.
What makes us different? In addition to converting prospective patients who are ready to make a decision (bottom of the funnel), we use email automation to nurture prospects who are still in the early stages of the decision cycle.
Our results show that up to 20% of conversions come from those nurturing emails. That's a valuable segment of your audience who wouldn't have taken action otherwise.
The crux of a service line marketing campaign is a landing page designed to encourage a visitor to fill out a form or call a number. When someone fills out a form on the landing page, he or she enters an email automation workflow to nurture the lead. For a phone conversion, we use trackable numbers to gather data on volume and duration of calls.
Here are some recent examples of our expertise in driving results:
Other month one results from our campaigns:
Our hospital service line marketing campaigns are fully customized to your brand, from color choices and photography down to every word of the copy. The forms can also be customized to collect all the data you need to connect with your CRM for calculating ROI through downstream revenue.